Series released in Europe in 2022, celebrating the 50th anniversary of the Hard Rock Cafe brand, founded in 1971. Each pin is 3D, round and hinged, with a translucent red front that features an embossed Hard Rock 50th anniversary logo in antique gold. The pin opens from left to right to reveal an embossed local scene, all in antique gold, with the location name at the bottom.
The London Hotel pin opens to show St Paul's Cthedral, Marble Arch, the Elizbeth Tower of the Houses of Parliament (housing the bell known as Big Ben), the Millennium Wheel and the facade of the Hard Rock Hotel London itself.
The pin is sold on a black backing card with a khaki edge and a variety of musical notes and clefs as a design. A 50th Anniversary Hard Rock logo is in the top left corner of the card and the words, in two lines, "Regional Hinged" and Landmark Series" are placed at the centre bottom of the card in gold capitals.
Base material: Gold appearance
Style: Painted
Back print: 4 lines
Back pattern: Hard Rock logos and crossed guitars
Distribution method: Retail
Release date: May 20, 2022
Retail price: £13.45 UKP
