Local retail version of London 50th anniversary pin featuring the facade of the original Hard Rock Cafe, the city name on a purple banner, and a 50th anniversary Hard Rock logo. Pin celebrates the golden anniversaries of the Hard Rock Cafe brand and the original London location, both founded in 1971.
Pin is 3D textured and mainly antique gold. Across the center is the cafe building in gold. Over the entrance is a Hard Rock Cafe logo with the brand name in yellow text on a red circle.
At top center of pin is a purple and gold royal crown on top of a gold barred helmet. At left and right of crown is white and gold heraldic mantling. Behind the mantling are two vertical guitars, leaning inward, with gold bodies and purple headstocks.
At bottom of cafe building is the purple city banner, with the word "London" at center in gold capital letters. Banner also includes the founding year (1971) at left and the anniversary year (2021) at right, both in gold. Below the banner is the 50th anniversary Hard Rock logo in gold, flanked by white and gold mantling.
Back of pin says "Limited Edition 300."
Sold on a black backing card featuring a close-up photo of a vinyl record. At bottom, in gold capital letters, are the words "Limited Edition." This card is standard for many 50th anniversary pins.
Hard Rock released three versions of this pin:
- Local retail version (#695607), sold only at Hard Rock Cafe London, Limited Edition 300, with antique gold base material and purple city banner.
- Online retail version (#701664), sold only in the Online Rock Shop, Limited Edition 350, with gold base material and blue city banner.
- Online prototype version (#701665), sold only in the Online Rock Shop, Limited Edition 25, with gold base material and red city banner.
Base material: Antique gold appearance
Style: Painted
Back print: 4 lines
Back pattern: Hard Rock Cafe logos and crossed guitars
Distribution method: Retail
Release date: June 16, 2021
Original retail price: 13.45 GBP
