Part of the global Core Slider Series, celebrating the 50th anniversary of the Hard Rock Cafe brand, founded in 1971. Each pin is round and shows local landmarks on a moonlit night. At center is a 3D horizontal slider. The slider is a mode of transportation, such as an airplane, automobile, bicycle, boat or train.
London pin shows the outlines of the Millennium Wheel, Tower Bridge, the Elizabeth Clock Tower, 30 St Marys Axe (the Gherkin building) and a gas lamp all set against a night sky featuring a full moon, two small clouds and several stars. The sliding element is of a black cab. Below the slider is the location name "London," and under that is a 50th anniversary Hard Rock logo.
Core pin; not limited edition. Back of pin does not state quantity.
Sold on a black backing card featuring a close-up photo of a vinyl record. At bottom of card, in gold capital letters, are the words "Limited Edition." This card is standard for many 50th anniversary pins, but this particular series is not limited edition.
Base material: Gold appearance
Style: Painted
Back print: 3 lines
Back pattern: Hard Rock Cafe logos and crossed guitars
Distribution method: Retail
Release date: January 12, 2022
Original retail price: 13.95 GBP