A polar bear with its paw on a brown ball with the Hard Rock Café logo on it. The ice in the background has the Buffalo Zoo logo, "2010" and a hidden guitar on it. The card back states:
By purchasing and wearing of the pin, you are showing your support for the Buffalo, NY Zoo; the non-profit home of more than 1200 animals from around the world. This pin is made possible by the partnership between the Buffalo Zoo and HRCI and supports the Zoo's mission of conservation, education, and recreation
Style: Painted
Back print: 5 lines
Back pattern: Logo - Musical Theme - Guitars Drums Logos etc.
Distribution method: Retail
Base material: Gold Appearance
Release date: 2010.02
Original retail price: US$12