Part of the Hello Kitty Traveler Series. Each pin is a Hello Kitty cartoon character in a red outfit and hair bow, posing with one or more iconic local images.
San Francisco's pin features Hello Kitty next to a cable car trolley going up a hill and in front of the Golden Gate Bridge. Hard Rock Cafe logo is at bottom left center with location name in silver letters on a white semicircle.
Back of pin says "Limited Edition 250."
Sold on a blue backing card featuring a light blue world map and compass rose. In top left corner is a Hard Rock logo. In top right corner is a Hello Kitty logo. At upper center are the words "Hello Kitty," and at bottom center are the words "Collectible Pin," all in red capital letters.
Base material: Silver appearance
Style: Painted
Back print: 6 lines
Back pattern: Hard Rock Cafe logos and crossed guitars
Distribution method: Retail
Release date: January 2021
Original retail price: 16 USD