Mercury was a brand new name for 1939 and the brainchild of Edsel Ford. Intended to compete with the likes of Pontiac, the Mercury was more than just a luxury version of the Ford range. Wheelbase was up four inches and the dash and interior were unique to the new arrival. Initially four models were offered with the Convertible Coupe being the most expensive at just over $1,000.
Mercury color is Garnet Maroon.