In 1887, in the city of Rosario, two businessmen "tanos" (that is, of Italian origin) had a great commercial balcony. At the height of the union struggles of the late 19th century, Calatroni and Tacconi created a vermouth that contrasted with the super-sweet appetizers consumed by the then elite.
Bitter, herbal and 19% alcohol, the new product was intended for the working class, who could not wait to get home, take off their shoes and relax with a good drink after 12 hours of work at the factory.
Subject ID: 84519
MoreIn 1887, in the city of Rosario, two businessmen "tanos" (that is, of Italian origin) had a great commercial balcony. At the height of the union struggles of the late 19th century, Calatroni and Tacconi created a vermouth that contrasted with the super-sweet appetizers consumed by the then elite.
Bitter, herbal and 19% alcohol, the new product was intended for the working class, who could not wait to get home, take off their shoes and relax with a good drink after 12 hours of work at the factory.
The label, inspired by the aesthetics of European anarcho-syndicalism in vogue at the time, brought the hand of a strong worker, fist and sickle in riste, and scenes that refer to the routine of heavy work, in the field or in the factories, with a sun rising to the bottom. Soon it was considered a "Peronist" drink.
Subject ID: 84519
Subject ID: 84519