Ballantine Beer
Brand
Ballantine Beer was brewed by P. Ballantine & Sons Brewing Co.. In the mid-1960s the company went into decline. It was losing market share to lighter lagers with less alcohol content. Despite advertising efforts to revive the company, the owners agreed to sell the brand, the company, and all their assets to the Falstaff Brewing Corporation in 1972.
The new owners closed the original brewery in Newark, started brewing elsewhere, and did not strictly adhere to Ballantine's recipes. The general consensus is that, under the stewardship of Falstaff, the beers remained faithful for a time to their original flavor profile. But Falstaff was doing poorly financially and was eventually sold to Pabst in 1985. This sale meant more breweries being closed and more restructuring. At an unknown point during these changes, the original recipes were lost.
Subject ID: 86839
MoreBallantine Beer was brewed by P. Ballantine & Sons Brewing Co.. In the mid-1960s the company went into decline. It was losing market share to lighter lagers with less alcohol content. Despite advertising efforts to revive the company, the owners agreed to sell the brand, the company, and all their assets to the Falstaff Brewing Corporation in 1972.
The new owners closed the original brewery in Newark, started brewing elsewhere, and did not strictly adhere to Ballantine's recipes. The general consensus is that, under the stewardship of Falstaff, the beers remained faithful for a time to their original flavor profile. But Falstaff was doing poorly financially and was eventually sold to Pabst in 1985. This sale meant more breweries being closed and more restructuring. At an unknown point during these changes, the original recipes were lost.
Subject ID: 86839
Subject ID: 86839
