Brooke Bond Oxo

Brooke Bond Oxo decided to become a motor racing sponsor and joined forces with Rob Walker in 1970 to become the first big non-trade sponsor in F1. The deal was for three years and Walker hired British household name Graham Hill to drive for him. At the end of the first season Hill decided to join Brabham and Walker decided that rather than struggle on a privateer he should join forces with John Surtees. Thus Brooke Bond Oxo became the sponsors of the Surtees F1 team with drivers Mike Hailwood and Tim Schenken. The following year Schenken was replaced by Brazilian Carlos Pace.The company withdrew from F1 at the end of 1973. In 1988 the company merged with the Batchelors company to form Brooke Bond Foods and in 1995 was merged into Van den Bergh Foods, a subsidiary of the giant Unilever food company.

Subject ID: 133766

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Brooke Bond Oxo decided to become a motor racing sponsor and joined forces with Rob Walker in 1970 to become the first big non-trade sponsor in F1. The deal was for three years and Walker hired British household name Graham Hill to drive for him. At the end of the first season Hill decided to join Brabham and Walker decided that rather than struggle on a privateer he should join forces with John Surtees. Thus Brooke Bond Oxo became the sponsors of the Surtees F1 team with drivers Mike Hailwood and Tim Schenken. The following year Schenken was replaced by Brazilian Carlos Pace.The company withdrew from F1 at the end of 1973. In 1988 the company merged with the Batchelors company to form Brooke Bond Foods and in 1995 was merged into Van den Bergh Foods, a subsidiary of the giant Unilever food company.

Subject ID: 133766

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