Cam 2 Oil

CAM2 motor oil was first developed as a collaborative effort between Sun Oil Company (Sunoco) and Roger Penske to develop superior performance motor oil that would help Penske Racing in their attempt to win the Indy 500 auto race. In 1975 after they were successful in their efforts to win the Indy 500, Sun Oil Company decided to introduce this premium performance motor oil to the general public as a "do it yourself" motor oil. The highly effective marketing program to introduce the CAM2 brand of motor to the general public involved the promotion and distribution of CAM2 Motor Oils through mass retailers such as Kmart, Sears, and other large warehouse distributors, as well as through jobbers and motor oil distributors nationwide. Between 1975 and 1983, Sun Marketing spent nearly $20M on advertising, promoting and establishing CAM2 as a national brand motor oil.

In 1981, Sun Oil decided to concentrate its efforts solely on production and put CAM2 marketing activities up for sale. Of course, there were many suitors - but the CAM2 brand was eventually purchased by our group of motor oil distributors. We became the CAM2 Motor Oil Products Company, and established our Corporate Headquarters in Denver, Colorado, USA with marketing offices in Chicago, Illinois, USA and Philadelphia, Pennsylvania, USA.

Subject ID: 42377

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CAM2 motor oil was first developed as a collaborative effort between Sun Oil Company (Sunoco) and Roger Penske to develop superior performance motor oil that would help Penske Racing in their attempt to win the Indy 500 auto race. In 1975 after they were successful in their efforts to win the Indy 500, Sun Oil Company decided to introduce this premium performance motor oil to the general public as a "do it yourself" motor oil. The highly effective marketing program to introduce the CAM2 brand of motor to the general public involved the promotion and distribution of CAM2 Motor Oils through mass retailers such as Kmart, Sears, and other large warehouse distributors, as well as through jobbers and motor oil distributors nationwide. Between 1975 and 1983, Sun Marketing spent nearly $20M on advertising, promoting and establishing CAM2 as a national brand motor oil.

In 1981, Sun Oil decided to concentrate its efforts solely on production and put CAM2 marketing activities up for sale. Of course, there were many suitors - but the CAM2 brand was eventually purchased by our group of motor oil distributors. We became the CAM2 Motor Oil Products Company, and established our Corporate Headquarters in Denver, Colorado, USA with marketing offices in Chicago, Illinois, USA and Philadelphia, Pennsylvania, USA.

Subject ID: 42377

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