Golden Fleece Co.
Brand
Golden Fleece was a brand of petroleum products and service stations operated by H. C. Sleigh and Company. A partnership was founded in Melbourne, Australia in 1893 by shipowner and merchant Harold Crofton Sleigh and manufacturer and shipowner John McIlwraith . In 1913 the company took delivery of its first consignment of motor spirit from the United States and marketed it in Australia as "Golden Fleece".
Initially, motor spirit was sold in drums only—the first Golden Fleece pump being installed in 1920. Golden Fleece was a pioneer of single-branded service stations (as opposed to the more common multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists.
Subject ID: 90861
MoreGolden Fleece was a brand of petroleum products and service stations operated by H. C. Sleigh and Company. A partnership was founded in Melbourne, Australia in 1893 by shipowner and merchant Harold Crofton Sleigh and manufacturer and shipowner John McIlwraith . In 1913 the company took delivery of its first consignment of motor spirit from the United States and marketed it in Australia as "Golden Fleece".
Initially, motor spirit was sold in drums only—the first Golden Fleece pump being installed in 1920. Golden Fleece was a pioneer of single-branded service stations (as opposed to the more common multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists.
The company never had its own oil refinery and depended on Caltex to facilitate the importation and refining of crude oils at Kurnell in Sydney on its behalf. In the late 1970s the industry started to mature and rationalise due to soaring crude oil prices, and Federal Government oversight of petrol and diesel prices which was a subtle form of price control. Inevitably Golden Fleece was acquired by Caltex in 1981 and no longer trades under that name.
Subject ID: 90861
Subject ID: 90861
