Hansa-Automobil Gesellschaft m.b.H was a car brand established in 1905, which in 1914 was merged with Norddeutsche Automobil und Motoren AG (NAMAG) into Hansa-Lloyd-Werke A.G.. From 1929 to 1931 it was taken over by the Borgward group. Hansa was based in the Bremen suburb of Hastedt.
The Hansa automotive company had been established as a car and truck makers since 1905. During the Great Depression in 1929, Hansa-Lloyd was bought by Carl F. W. Borgward as the factory was conveniently located opposite to his own Goliath factory on Föhrenstrasse in Bremen-Hastedt. The range of trucks of Hansa-Lloyd was complementing the Goliath range, and the purchase allowed Carl Borgward to fulfill his dream to produce his own cars.
Subject ID: 1416
MoreHansa-Automobil Gesellschaft m.b.H was a car brand established in 1905, which in 1914 was merged with Norddeutsche Automobil und Motoren AG (NAMAG) into Hansa-Lloyd-Werke A.G.. From 1929 to 1931 it was taken over by the Borgward group. Hansa was based in the Bremen suburb of Hastedt.
The Hansa automotive company had been established as a car and truck makers since 1905. During the Great Depression in 1929, Hansa-Lloyd was bought by Carl F. W. Borgward as the factory was conveniently located opposite to his own Goliath factory on Föhrenstrasse in Bremen-Hastedt. The range of trucks of Hansa-Lloyd was complementing the Goliath range, and the purchase allowed Carl Borgward to fulfill his dream to produce his own cars.
In 1939 the Hansa passenger car brand was renamed Borgward. Later on, from 1958 onward the former Goliath passenger cars were put under the resurrected Hansa brand, which only lasted until 1961 when the whole Borgward group collapsed.
Subject ID: 1416
Subject ID: 1416