Harley-Davidson
Brand
Harley-Davidson Inc, often abbreviated H-D or Harley, is a motorcycle manufacturer. Founded in Milwaukee, Wisconsin during the first decade of the 20th century, it was one of two major American motorcycle manufacturers (Indian being the other) to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition from japanese manufacturers.
In 1960, Harley-Davidson motorcycles purchased 50% of Aermacchi's motorcycle division. The remaining motorcycle holdings were sold in 1974 to AMF-Harley-Davidson, with motorcycles continuing to be made at Varese. The business was sold to Cagiva in 1978.
From 1977 to 2014 the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles designed for highway cruising, with engine displacements greater than 700 cc. Harley-Davidson motorcycles, or "Harleys", are noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle. Except for the modern VRSC and Street model families, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. While Harley-Davidson's attempts to establish itself in the light motorcycle market have met little success and have largely been abandoned since the 1978 sale of its Italian Aermacchisubsidiary, the company re-entered the middleweight market in 2015 with its Street series of motorcycles.
Harley-Davidson sustains a large brand community which keeps active through clubs, events and a museum. Licensing of the Harley-Davidson brand and logo accounted for $40 million (0.8%) of the company's net revenue in 2010.
Subject ID: 3820
MoreHarley-Davidson Inc, often abbreviated H-D or Harley, is a motorcycle manufacturer. Founded in Milwaukee, Wisconsin during the first decade of the 20th century, it was one of two major American motorcycle manufacturers (Indian being the other) to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition from japanese manufacturers.
In 1960, Harley-Davidson motorcycles purchased 50% of Aermacchi's motorcycle division. The remaining motorcycle holdings were sold in 1974 to AMF-Harley-Davidson, with motorcycles continuing to be made at Varese. The business was sold to Cagiva in 1978.
From 1977 to 2014 the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles designed for highway cruising, with engine displacements greater than 700 cc. Harley-Davidson motorcycles, or "Harleys", are noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle. Except for the modern VRSC and Street model families, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. While Harley-Davidson's attempts to establish itself in the light motorcycle market have met little success and have largely been abandoned since the 1978 sale of its Italian Aermacchisubsidiary, the company re-entered the middleweight market in 2015 with its Street series of motorcycles.
Harley-Davidson sustains a large brand community which keeps active through clubs, events and a museum. Licensing of the Harley-Davidson brand and logo accounted for $40 million (0.8%) of the company's net revenue in 2010.
Subject ID: 3820
Subject ID: 3820
