Hop Up magazine popularized the "little pages" (trade-sized or pocket-sized) magazine format (5-1/2" by 8"). It was started by Road & Track magazine staff at Enthusiasts Publications. Louis Kimzey, the art director, observed the popularity of hot rods and customs and felt a need to cover local cars and events. He convinced editor Oliver Billingsley to create such a magazine.
Subject ID: 51781
MoreHop Up magazine popularized the "little pages" (trade-sized or pocket-sized) magazine format (5-1/2" by 8"). It was started by Road & Track magazine staff at Enthusiasts Publications. Louis Kimzey, the art director, observed the popularity of hot rods and customs and felt a need to cover local cars and events. He convinced editor Oliver Billingsley to create such a magazine.
Subject ID: 51781
Subject ID: 51781