Jayce And The Wheeled Warriors

Mattel | Series

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Originally conceived as a line of toy vehicles with "stack & attack" as a selling point, the tagline was: "Monster Minds gone mad! Lightning League to the rescue!".

The vehicles could be mixed and matched across most of the product line to allow children to create their own combinations. Accessory packs were released with extra wheels and weapons to allow for even more options. A mini comic was included with the toys, but no overarching story line was established beyond premise of the Monster Minds versus the Lightning League. Characters included with the toys where blank human drivers as pilots of the Lightning League vehicles and green brains for the Monster Minds.

Subject ID: 106760

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Originally conceived as a line of toy vehicles with "stack & attack" as a selling point, the tagline was: "Monster Minds gone mad! Lightning League to the rescue!".

The vehicles could be mixed and matched across most of the product line to allow children to create their own combinations. Accessory packs were released with extra wheels and weapons to allow for even more options. A mini comic was included with the toys, but no overarching story line was established beyond premise of the Monster Minds versus the Lightning League. Characters included with the toys where blank human drivers as pilots of the Lightning League vehicles and green brains for the Monster Minds.

Mattel ordered an animated series to promote the product, but development on this did not start until after the toys had already been produced and sales of the toys had been disappointing. When the animated series premiered, it had a vastly different story line and, aside from the vehicles and their names, nothing linked the toys to the animated series so the show did little to boost sales.

Due to the success of the animated series, Mattel developed new drivers for a second series of vehicles that more resembled their animated counterparts, as well as new vehicles, but the toys never made it to the shelves.

Subject ID: 106760

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Subject ID: 106760