Jolly Green Giant
Mascot | Character
The Jolly Green Giant is the mascot of Green Giant Canning Company. The original mascot had very little in common with the familiar green figure of today: he was a scowling caveman wearing a bearskin rather than foliage. In 1935 a young copywriter, Leo Burnett revised the face of the brand. He changed the bearskin for a leafy suit, gave the Giant a smile, and added the word 'Jolly' to the Giant's name." The Giant made his first television appearance in 1958 with his "Ho, ho, ho" becoming the Giant's signature tagline in 1961. Since 1972, he has had a young apprentice named Little Green Sprout who represents the consumer.
Subject ID: 20336
MoreThe Jolly Green Giant is the mascot of Green Giant Canning Company. The original mascot had very little in common with the familiar green figure of today: he was a scowling caveman wearing a bearskin rather than foliage. In 1935 a young copywriter, Leo Burnett revised the face of the brand. He changed the bearskin for a leafy suit, gave the Giant a smile, and added the word 'Jolly' to the Giant's name." The Giant made his first television appearance in 1958 with his "Ho, ho, ho" becoming the Giant's signature tagline in 1961. Since 1972, he has had a young apprentice named Little Green Sprout who represents the consumer.
Subject ID: 20336
Subject ID: 20336
