Larami
Brand
The Larami Corporation was a toy company established by David W. Ring in Philadelphia, Pennsylvania, in 1959. It produced licensed toys based on movies and television shows. Often low-quality, these were manufactured in Hong Kong and Japan for sale on grocery store toy aisle racks for under a dollar.
By the 1980s, Larami had a growing water gun product line, and launched the Super Soaker brand in 1991. In 1995, it was acquired by Hasbro Inc, which renamed it Larami Inc. before retiring it in 2002.
Subject ID: 29270
MoreThe Larami Corporation was a toy company established by David W. Ring in Philadelphia, Pennsylvania, in 1959. It produced licensed toys based on movies and television shows. Often low-quality, these were manufactured in Hong Kong and Japan for sale on grocery store toy aisle racks for under a dollar.
By the 1980s, Larami had a growing water gun product line, and launched the Super Soaker brand in 1991. In 1995, it was acquired by Hasbro Inc, which renamed it Larami Inc. before retiring it in 2002.
The Larami Corporation is presently owned by Hasbro and is based in Mt. Laurel, New Jersey. They have not issued any diecast models for the past twelve years. However in their earlier operation, assorted toy vehicles were available. Larami offered cars called "Flywheels Go Faster". The blister card from the 1970s stated: "Flywheels customized engines/diecast metal chassis". These were made of plastic castings fitted to a diecast base plate. Wieland and Force call them "Track Burners". Other examples issued by Larami over twenty years ago are "King Of The Road", "Road Burners", "Super Wheels", "Diecast Turbo Charger", "Old Timer Car", "Chop-pers", and "E-racers". These last two series identified Larami on the base plate on some castings. "Choppers" were the "fastest pencil sharpeners on four wheels". "Old Timer Car" were in a Richie Rich set which included a 1950s Rolls Royce convertible and copies of the Tomica Bugatti, Packard convertible and Morgan Plus 8. These Universal castings were fitted with a metal base plate and identify the "LB" logo. "King Of The Road" were also Universal vehicles. Yat Ming beverage delivery trucks were carded as "Sodas To Go". Universal replicated the same vehicle and was offered as a Howard Johnson's delivery truck. Larami also offered very crude all plastic toy cars. Some examples were knock-offs of Matchbox and other brands. In the early 1990s they offered a line of "Tak-a-Toy" generic cars that were probably produced by Welly. These are equipped with a pullback motor and "real rubber slicks for super starts!" Now Larami only produces Nerf items and high-powered water guns.
Subject ID: 29270
Subject ID: 29270
