Lemonhead

The Lemonhead mascot is a stylized cartoon character based on the shape of the candy of the same name manufactured by Ferrara Candy Company since 1962. 

In 2014 it was reported that Lemonhead candies were undergoing a rebrand that included updated packaging and a new mascot. While the company's marketing department said the mascot would be losing his little boy image, the mascot came under heavy scrutiny for supposedly appearing “creepy” and for lacking appropriate social media savvy. The public largely agreed and the new mascot became the subject of ridicule across popular social media platforms and the company returned to using the original mascot which is still used currently.

Subject ID: 126918

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The Lemonhead mascot is a stylized cartoon character based on the shape of the candy of the same name manufactured by Ferrara Candy Company since 1962. 

In 2014 it was reported that Lemonhead candies were undergoing a rebrand that included updated packaging and a new mascot. While the company's marketing department said the mascot would be losing his little boy image, the mascot came under heavy scrutiny for supposedly appearing “creepy” and for lacking appropriate social media savvy. The public largely agreed and the new mascot became the subject of ridicule across popular social media platforms and the company returned to using the original mascot which is still used currently.

 

Subject ID: 126918

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