Mr. Pibb

Mr. Pibb was a soft drink created and marketed by The Coca-Cola Company. First introduced as "Peppo" to compete against Dr Pepper, the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.

Subject ID: 140057

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Mr. Pibb was a soft drink created and marketed by The Coca-Cola Company. First introduced as "Peppo" to compete against Dr Pepper, the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.

Subject ID: 140057

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