Playtex Products, Inc.

Playtex is a brand name for undergarments, baby products, gloves, feminine products, and sunscreen. The brand began in 1947, when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955.

Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later it was acquired for $1.25 billion and its cosmetics brands were sold to Revlon. In 1988, Playtex split into two companies, Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee in 1991, and to HanesBrands in 2007.

Subject ID: 52750

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Playtex is a brand name for undergarments, baby products, gloves, feminine products, and sunscreen. The brand began in 1947, when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955.

Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later it was acquired for $1.25 billion and its cosmetics brands were sold to Revlon. In 1988, Playtex split into two companies, Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee in 1991, and to HanesBrands in 2007.

Shortly after purchasing Hawaiian Tropic, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion.

Esmark became JBS S.A. & no longer exists.

Subject ID: 52750

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