Teenage Mutant Ninja Turtles

During the run of the 1987 TV series, Playmates Toys produced hundreds of TMNT action figures, along with vehicles, playsets, and accessories, becoming one of the top collectibles for children. Staff artists at Northampton, Massachusetts-based Mirage Studios provided conceptual designs for many of the figures, vehicles, and playsets and creator credit can be found in the legal text printed on the back of the toy packaging. In addition, Playmates produced a series of TMNTs/Star Trek crossover figures, due to Playmates holding the Star Trek action-figure license at the time. Playmates employed many design groups to develop looks and styles for the toy line, including Bloom Design, White Design, Pangea, Robinson-Clarke, and McHale Design. The marketing vice president of Playmates, Karl Aaronian, was largely responsible for assembling the talented team of designers and writers, which in turn, helped germinate continued interest in the toy line.

Never before in toy history did an action-figure line have such an impact for over two decades, generating billions of dollars in licensing revenue. The series was highly popular in the UK, where in the run-up to Christmas, the Army & Navy Store in London's Lewisham devoted its entire basement to everything Turtle, including games, videos, costumes, and other items. Playmates continued to produce TMNT action figures based on the 2003 animated series.

Subject ID: 111432

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During the run of the 1987 TV series, Playmates Toys produced hundreds of TMNT action figures, along with vehicles, playsets, and accessories, becoming one of the top collectibles for children. Staff artists at Northampton, Massachusetts-based Mirage Studios provided conceptual designs for many of the figures, vehicles, and playsets and creator credit can be found in the legal text printed on the back of the toy packaging. In addition, Playmates produced a series of TMNTs/Star Trek crossover figures, due to Playmates holding the Star Trek action-figure license at the time. Playmates employed many design groups to develop looks and styles for the toy line, including Bloom Design, White Design, Pangea, Robinson-Clarke, and McHale Design. The marketing vice president of Playmates, Karl Aaronian, was largely responsible for assembling the talented team of designers and writers, which in turn, helped germinate continued interest in the toy line.

Never before in toy history did an action-figure line have such an impact for over two decades, generating billions of dollars in licensing revenue. The series was highly popular in the UK, where in the run-up to Christmas, the Army & Navy Store in London's Lewisham devoted its entire basement to everything Turtle, including games, videos, costumes, and other items. Playmates continued to produce TMNT action figures based on the 2003 animated series.

The 2007 TMNT film also gave Playmates a new source from which to make figures, while National Entertainment Collectibles Association (NERCA) produced a series of high-quality action figures based on character designs from the original Mirage comics.

In 2012, a new toy line and a new classic toy line from Playmates were announced to be released.

Subject ID: 111432

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