The Chevron Cars

Not to be confused with Chevron Cars, an unrelated racing car manufacturer.

The Chevron Cars was an advertising campaign of the Chevron Corporation consisting of television spots, print ads, billboards, and toy cars available at Chevron retail locations. The toy cars were manufactured by Strottman International, a company involved with promotional toys for many brands.

Subject ID: 101520

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Not to be confused with Chevron Cars, an unrelated racing car manufacturer.

The Chevron Cars was an advertising campaign of the Chevron Corporation consisting of television spots, print ads, billboards, and toy cars available at Chevron retail locations. The toy cars were manufactured by Strottman International, a company involved with promotional toys for many brands.

The campaign's debut in television commercials on May 1, 1995 featured talking cars done in clay animation, with various car colors each having different personalities. The commercials, done in a similar format to the Creature Comforts short film, were crafted by Aardman Animations and promoted Chevron's Techron fuel additive. A year later, Chevron gas stations began selling the toy cars featured in the commercials. Chevron underestimated demand in 1997 and increased production to 700,000 on each of 4 or 5 new models, compared to 500,000 in the previous year.

(Adapted from Wikipedia, text licensed under CC-BY-3.0)

Subject ID: 101520

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