Vanity Fair

This article is about the 1913-1936 American magazine.

Vanity Fair was an American society magazine published from 1913 to 1936. It was highly successful until the Great Depression led to it becoming unprofitable, and it was merged into Vogue in 1936.

Subject ID: 30968

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This article is about the 1913-1936 American magazine.

Vanity Fair was an American society magazine published from 1913 to 1936. It was highly successful until the Great Depression led to it becoming unprofitable, and it was merged into Vogue in 1936.

Condé Nast began his empire by purchasing the men's fashion magazine Dress in 1913. He renamed the magazine Dress and Vanity Fair and published four issues in 1913. He is said to have paid $3,000 for the right to use the title "Vanity Fair" in the United States, but it is unknown whether the right was granted by an earlier English publication or some other source. It was almost certainly the magazine called The Standard and Vanity Fair, "the only periodical printed for the playgoer and player", published weekly by the "Standard and Vanity Fair Company, Inc", whose president was Harry Mountford, also General Director of the White Rats theatrical union. After a short period of inactivity, the magazine was relaunched in 1914 as Vanity Fair.

In 1915, it published more pages of advertisements than any other U.S. magazine. It continued to thrive into the 1920s. However, it became a casualty of the Great Depression and declining advertising revenues, although its circulation, at 90,000 copies, was at its peak. Condé Nast announced in December 1935 that Vanity Fair would be merged with Vogue as of the March 1936 issue.

Subject ID: 30968

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