Whatchamacallit

Whatchamacallit is a candy bar marketed in the United States by The Hershey Company.

This candy bar was first introduced in 1978. The "Whatchamacallit" name was devised by Patricia Volk, the writer of STUFFED: Adventures of a Restaurant Family when she was the Associate Creative Director at Doyle Dane & Bernbach and was in charge of new brands on the Hershey account. From 1987 to 2008, Whatchamacallit has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating. In the late 1980s, a commercial was created in a new wave style referring to the bar in various ways to say "whatchamacallit", including names that had been made up, such as "wowzamadooala." Hershey's Whatchamacallit is found in recipes for various food items, including pies, cookies, cheesecakes, and cupcakes.

Subject ID: 29164

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Whatchamacallit is a candy bar marketed in the United States by The Hershey Company.

This candy bar was first introduced in 1978. The "Whatchamacallit" name was devised by Patricia Volk, the writer of STUFFED: Adventures of a Restaurant Family when she was the Associate Creative Director at Doyle Dane & Bernbach and was in charge of new brands on the Hershey account. From 1987 to 2008, Whatchamacallit has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating. In the late 1980s, a commercial was created in a new wave style referring to the bar in various ways to say "whatchamacallit", including names that had been made up, such as "wowzamadooala." Hershey's Whatchamacallit is found in recipes for various food items, including pies, cookies, cheesecakes, and cupcakes.

Subject ID: 29164

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