The Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958-1960. The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost millions of dollars on the Edsel's development, manufacturing and marketing.
Subject ID: 2596
MoreThe Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958-1960. The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost millions of dollars on the Edsel's development, manufacturing and marketing.
Subject ID: 2596
Subject ID: 2596
Top up.
Top up.
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A '58 Edsel was either upmarket Ford (Ranger, Pacer, and station wagon) or slightly downmarket Mercury (Corsair and Citation). Styling was Edsel's own and not bad for '58, but a daring "horse collar" vertical grille prompted snickers, shock, or both. There were expected gimmicks like a revolving-drum speedometer and "Teletouch Drive" automatic transmission with pushbuttons in the steering-wheel hub. Otherwise, the '58 Edsels were familiar FoMoCo fare.
Official color sunset coral with gold decal.
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