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In 1953 General Mills produced four different series of miniature license plates that came as premiums in boxes of Wheaties Cereal. You could also mail in $0.25 and a box top for an envelope with 10-12 plates from one of the series. The Washington DC and Maharajah plates were bonus plates that you could only get in the cereal boxes. This license plate collection was one of the first, and most successful, premiums used to boost cereal sales and these license plates reportedly led to a nationwide 50% increase in Wheaties sales.
Sets:
Subject ID: 13109
MoreIn 1953 General Mills produced four different series of miniature license plates that came as premiums in boxes of Wheaties Cereal. You could also mail in $0.25 and a box top for an envelope with 10-12 plates from one of the series. The Washington DC and Maharajah plates were bonus plates that you could only get in the cereal boxes. This license plate collection was one of the first, and most successful, premiums used to boost cereal sales and these license plates reportedly led to a nationwide 50% increase in Wheaties sales.
Sets:
Subject ID: 13109
Subject ID: 13109
Wheaties Subscription Plate
2.75
2.75
Wheaties Subscription Plate
2.75
2.75
Wheaties Subscription Plate
2.75
2.75
Wheaties Subscription Plate
Wheaties Subscription Plate
Wheaties Subscription Plate
Wheaties Subscription Plate
2.75
2.75
Wheaties Subscription Plate
2.75
2.75
Wheaties Subscription Plate
2.75
2.75
Wheaties Subscription Plate
2.75
2.75
Wheaties Subscription Plate
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