Reynolds International Ball Pen

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Reynolds International Ball Pen

In June 1945,  businessman Milton Reynolds was in Buenos Aires, Argentina, when he came across the first commercialized ballpoint, the Biro pen.

Subject ID: 152136

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Reynolds International Ball Pen

In June 1945,  businessman Milton Reynolds was in Buenos Aires, Argentina, when he came across the first commercialized ballpoint, the Biro pen.

He was able to reverse engineer the Biro pen and was the first to manufacture and sell ballpoint pens into the US market. "Reynolds Rocket" pen was introduced at Gimbel’s department store in New York City, selling $100,000 worth of pens on the first day.
Demand in 1945 was running 30,000 pens per day, making it America’s no 1 ballpoint pen.

In advertisements Reynolds claimed it had enough ink to last 15 years without refilling.
 In 1948, Reynolds expanded overseas and opened Reynolds European, and later in 1959 spun out Reynolds European SA as an independent company focused on non-ferrous metals.

The Chicago-based Reynolds Pen Company closed with Milton Reynolds moving to Mexico. The French subsidiary survived as did their Indian licensee. Later, the French subsidiary would be purchased.

In 2000, Newell Rubbermaid acquired Reynolds Pens France and in 2007, announced they would be closing the French manufacturing plants, causing huge labor union protests.

In May 2016 GM Pens International in India ended their exclusive contract and stopped making Reynold branded pens.

The current Reynolds' licensee is Flair Pens which distributes Reynolds pens in India. Reynolds has an R&D facility in Chennai. Reynold Pens, along with Paper-Mate and Parker, are brands owned by US based Newell Brands and are sold in more than 70 countries.

 

source:wiki

Subject ID: 152136

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Subject ID: 152136

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